Introducing Honda Insight

In a world that is filled with glamorous, cool car commercials, Honda stepped outside the box for their latest spot from RPA, in a campaign unlike anything seen in the auto industry before.

The spot ‘World’, depicts a city full of bland hybrid and electric cartoon-like cars branded with bland phrases such as ‘meh’ and ‘blah’. Concept design for Honda Insight tv and mobile commercial. Creating a highly-stylized grey world that contrasts against the Honda Insight’s sleek new design.

Service

Production Design

Client

Honda

Honda

Commercial

Frames

character and set concepts

Mobile Commercial