Nike Flyknit
Digital experience designed and built to introduce a new Nike Flyknit. When Nike approached us to design a for their Nike Flyknit campaign to showcase on their site. Perspectives, the main goal was to increase customer engagement with their Nike Flyknit collections and make easy purchase. Our approach involved consolidating the product's contents so as to increase the ease of navigation. We also created a flexible design that allowed Nike to house and showcase very different pieces of content: written articles, video, events, and infographics.
My Role: UI, visual design and digital campaigns.
Service
UI Design, Visual Design
Client
Nike
THE
CHALLENGE
Lightweight. Breathable. Supportive. Nike Flyknit technology uses high-strength fibers to create lightweight uppers with targeted areas of support, stretch and breathability. Bring a fresh image and user experience to Nike Flyknit's online campaign.
DESIGN
APPROACH
When Nike approached us to design a for their Nike Flyknit campaign to showcase on their site. Perspectives, the main goal was to increase customer engagement with their Nike Flyknit collections and make easy purchase. Our approach involved consolidating the product's contents so as to increase the ease of navigation. We also created a flexible design that allowed Nike to house and showcase very different pieces of content.
