Swipe Night is a first-of-its-kind interactive experience inside the Tinder app. The story is a first-person apocalyptic adventure where Tinder members decide what happens next. Their choices dictate more than just the story; they impact who they match with and serve as icebreakers to start more meaningful conversations. By inviting members to match through entertainment, Swipe Night got the Tinder community on the app, all at once, swiping together.
At its core, Swipe Night signals a new and modern Tinder; one that’s reinvigorating dating and exciting Gen Z. By reimagining its own revolutionary creation, the swipe, and repurposing it for a cutting-edge experimental activation, Tinder pushed the online dating industry forward. Swipe Night operated at the intersection of entertainment, technology, marketing and dating, reinventing the way people match with each other.
My role was creating motion graphic design and animations for Swipe Night's promo video.
Motion Design, Animation